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Strategic affiliate marketing - guide to associate, affiliate program
- Successful Affiliate Marketing For Merchants
This book covers all aspects of building a successful affiliate marketing program from planning to management to results. It will give marketing, advertising, sales and publicity professionals, as well as Webmasters, hands-on advice and guidance on how to find and implement affiliate programs available on the Net today. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book.
- Complete Guide to Associate and Affiliate Programs on the Net
The Complete Guide to Associate and Affiliate Programs on the Net introduces you to 100 great partnership programs with some of the biggest and best Internet companies. This revealing book explains how to:
- Choose the associate/affiliate program that's right for your site;
- Use Web space provided by your ISP or online communities;
- Make your links productive;
- Steer traffic to your site;
- Build a "sticky" Website that keeps you in touch with your audience;
- Attract repeat visitors;
- Keep track of the numbers;
- Generate great ideas for new money-making Web pages;
- Learn how to make it work with fourteen real-life website case studies.
- Strategic Affiliate Marketing
This guide, for both practitioners and academics, focuses on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. It presents a strategy for engaging in affiliate marketing. The guide focuses on how to build long term relationships with online partners, while gaining value and optimizing resources.
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Affiliate Marketing
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